Consumer and Vehicles

Product Safety Report: 100cm Jumbo Soft Plush Elephant sold via Amazon (2607-0141)

Published
2026-07-28
Category
Toys – Dolls/Soft Toys (Non Powered)
Hazard type
Suffocation or strangulation

Product Safety Report for 100cm Jumbo Soft Plush Elephant which as originally marketed, presented a serious risk of suffocation.

De onde vem o dado

Official OPSS report

Read the full report, including any product image, on gov.uk. Office for Product Safety and Standards, Open Government Licence v3.0.

Cuidado

This is safety information, not advice

We only reused the text OPSS published, never a third-party product photo — see the official link above for images.

O que fazer com isso

What to do if you bought this product

Follow the corrective action below. If it mentions a marketplace listing removal, check whether your seller has offered a refund directly.

What is the hazard with 100cm Jumbo Soft Plush Elephant sold via Amazon (2607-0141)?

100cm Jumbo Soft Plush Elephant sold via Amazon (2607-0141) was announced earlier this year, in the "Toys – Dolls/Soft Toys (Non Powered)" category. The product was originally marketed as a pillow. If used as a pillow in an unsupervised sleep environment, it could present a serious risk of suffocation to a child under 12 months. OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk that sleep pillows may pose to babies: Product Safety Alert (PA8) . Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/ The product as originally marketed did not meet the requirements of the General Product Safety Regulations 2005. That is the hazard as reported publicly by the firm and the regulator; it does not necessarily mean every unit has failed.

What should you do if you own this product?

Warning consumers of the risks and making the marketing of the product subject to prior conditions. On 22 July 2025, Magic Toy Shop Ltd amended the Amazon product listing to remove references to the product being used as a pillow and to ensure that it is marketed solely as a soft toy. Consumers who purchased the product prior to 22 July 2025 are advised to review the Product Safety Alert and NHS safer sleep guidance referenced above and ensure that the product is not used as a baby sleep aid or placed in a baby’s sleep environment. Contact the firm directly using the official recall page linked below for the exact remedy steps.

Glossário: os termos desta página

Recall

A public notice from a safety regulator or the company itself asking consumers to stop using, return, repair or exchange a product because it does not meet a safety requirement.

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Hazard

The specific way a product can hurt someone — for example choking, fire, electric shock or a fall — as described by the regulator or the manufacturer.

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Product recall glossary — todos os 8 termos.